Growing up, my mum would mix custom oils and creams to keep our skin and hair protected. That care planted a seed. At 12 years old, I coined my very first business idea: All Sorts & More—a name that eventually evolved into ASAMORE.
Years later, after studying cosmetic formulation, parents began asking me to make something for children whose skin was extremely dry and uncomfortable. The off-the-shelf lotions simply weren't keeping up.
Remembering my mum’s approach, I went back to the roots of care: fewer ingredients, chosen with clear purpose, blended in a far richer, soothing base.
ASAMORE is the blend of that heritage and professional formulation science, created for families everywhere.